Marketing, Advertising and Student Information Policy

Principle Alignment

This policy is guided by:

• Bushidō (Way of Integrity): ASC is committed to honest, transparent, and ethical communication in all marketing and student information.
• Wa (Harmony): Fostering trust and inclusion through clear, accurate information for every prospective and current student.

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1. Purpose

To ensure all ASC marketing, advertising, and student information is accurate, ethical, compliant with RTO Standards, and supports informed student decision-making.

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2. Scope

Covers all College marketing and information activities:

• Website, digital/social media
• Print materials (course guides, flyers, posters)
• Public events, workshops, Open Days
• Email, paid ads, and third-party/student platforms
• Any communication that may affect enrolment or participation

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3. Key Principles

• Accuracy & Honesty:
  • No statement is materially false or misleading; all info (codes, outcomes, fees, funding, refunds) is current and correct.
• Transparency:
  • ASC name, RTO number, and full qualification/course name and code are shown on all regulated materials.
• Ethical Practice:
  • No misleading comparisons, improper testimonials, or false claims about recognition or outcomes.
• Consistency:
  • Messaging, branding, and content reflect ASC values and regularly reviewed for currency.
• Informed Choice:
  • Prospective students receive full details on course, fees, refund, RPL, entry, obligations, and complaint rights.
  • Physical and inherent requirements of the course — prospective students are provided with, or directed to, the Reasonable Adjustment Guide — ASC-Specific Adjustments and Inherent Requirements as part of pre-enrolment information, so they can assess whether the course requirements are compatible with their individual circumstances before confirming enrolment.
  • Disability support information — information about ASC’s reasonable adjustment process, how to request support, and who to contact is included in or linked from all enrolment packages, the course prospectus, and the ASC website.
  • Website accessibility — ASC’s website includes an accessibility statement that describes access options available for the website itself and directs users with access needs to a contact point. Disability support information is accessible within the first two levels of website navigation (i.e. without requiring more than two clicks from the home page).
• Compliance:
  • Meets all ASQA, NCVER, and any funding contractual requirements.

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4. Marketing and Student Information Standards

4.1 Material Development & Approval

• All new marketing and student information is drafted by the Marketing Coordinator or nominee referencing current College docs.
• All regulated materials must display ASC name, RTO code (3609), and full course/qualification details.
• Outcomes, pathways, and funding/fees are always accurate and up-to-date.
• No material is released until approved by the Marketing Coordinator (or delegate) and recorded in the Marketing Register.

4.2 Third-Party Marketing

• Any use of agents/affiliates/third parties requires written agreement, monitoring, and quality control.

4.3 Publication & Distribution

• All approved materials published via authorised channels; reviewed at least twice annually for compliance/currency.

4.4 Corrections & Complaints

• All errors, misleading statements, or complaints about ASC communications are escalated to the Marketing Coordinator for immediate correction.
• The Complaints and Appeals Policy applies to any disputes.

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5. Quality Assurance & Record-Keeping

• All marketing and info activity logged in the Marketing Register, recording type, publisher, date, approval, and distribution.
• Register reviewed at least twice yearly or in response to regulatory/funding change.
• Policy/procedure reviewed in parallel with ASC’s Quality Assurance and Continuous Improvement Policy.

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6. Staff Responsibilities

Role	Responsibility
Marketing Coordinator	Implementation/compliance, approval, corrections
All Marketing/Info Staff	Ensure adherence to policy, seek approval before release